Imagine you have a really nice and attractive site. With eye-catching stylish design and beautiful images on it. Visitors simply adore it. But lots of high quality images make the site too heavy and, as the result, it works too slow. Irritatingly slow! You wish to make it faster. But how? The answer is image optimization!
What’s image optimization and what do I need it for?
Image optimization is a good way to speed up your website loading time, because non-optimized images can essentially worsen site performance. Most “weight” of the web pages is made up off images (pictures, icons, patterns etc.). They make site attractive, but slow loading. This is especially relevant for online shops, whose pages are pretty much overcrowded with images of selling products.
Some of the potential customers might not wish to wait ages and will leave your online shop before the page even fully downloads. And that’s damn bad! That’s why online store owners should be aware of the importance of image optimization.
In this article we’ll offer you some useful tips on how to improve site performance and optimize images easily and without quality loss.