You might not be aware or this, but color is a great tool of website designing. It can affect us on many psychological and physiological levels. People intuitively react to colors and associate them with different emotions and feelings. Picking the right color scheme for your online shop can set the right tone, stir up different emotions and stimulate users to make a purchase.
Wisely picked color scheme can have a good impact on your potential success. In this article I will try to give you a piece of advice how to get the positive effect by using the right color scheme. There will be no strict rules that you have to follow, though. It’s just some useful information to keep in mind. It’s not vital to know all the stuff about colors, but quite helpful and surely entertaining!
It usually takes only a few seconds for a visitor to make an instant opinion of a website. Site’s design is the first thing a person rates. If the colors on the site are too bright or too dull, too flashy or tasteless, the visitor might feel uncomfortable and will leave the site right away.
For a successful online business it’s recommended to choose colors that will attract visitors, make them feel welcome, comfortable, relaxed, and secure. The main rule here is that your online shop color scheme should reflect the product you sell. Before choosing the colors of your website it is better to get a basic understanding of color and its effects.
The meaning of colors
Red: energy, strength, passion, fast action.
Red stimulates metabolism and raises blood pressure. Red objects or text appear larger and closer. Red is usually the best choice for “Buy” or “Click here” buttons, because it unconsciously stimulates to act quickly. Red increases appetite and is useful for promoting products associated with energy, like drinks, cars, sports and games. But do not use bright red over large areas. In this case it can be annoying and give a sense of danger, fear.
Orange: warmth, energy, enthusiasm, vibrancy, excitement, fun, youth.
Orange stimulates mental activity and appetite. Nice bright color to attract attention and highlight important elements. Useful for promoting food products, drinks and toys. Popular among youth.
Brown: friendships, special events, earth, home, outdoors, chocolate, coffee.
Brown should not be used broadly without texture or another color to enhance it. Useful for promoting food and outdoor products for work and play.
Yellow: sun, light, energy, joy, happiness, cheerfulness, optimism.
Yellow is the color most visible to the human eye. Due to this yellow objects always appear on the forefront. This color stimulates thinking and attracts attention. Yellow is associated with joy and can be used to promote children’s and leisure products. When over-used, yellow can be disturbing and evoke anxiety. Try to avoid yellow if you’re selling expensive items to men. Men might consider it as an untrustworthy and childish.
Green: nature, health, food, youth, stability, harmony.
Green lowers blood pressure, calms the mind and stimulates creativity. Green is relaxing color and is popular in most cultures. Good marketing color for organic, healthy and natural ‘green’ products, cosmetics. You can use green as the main color of a site to create a clean and simple feel.
Turquoise: calming, refreshing, sophisticated.
Turquoise is popular with both men and women. Mixed with pale pinks it can promote a feminine look. Combination of turquoise with white and black creates a retro scenario. Combined with orange or yellow, it creates an innovative, fresh look well suited for sports-oriented sites.
Blue: wisdom, calmness, water, cold, intelligence, strength, confidence.
Blue is traditionally a male color and is suited to web sites that deal with technology, medical products, cleanliness, air, sky, water, sea and autos. Blue is associated with confidence and loyalty. But with overuse blue can create feelings of cold.
Purple: dignity, royalty, spirituality, mystery, sophistication, wealth.
Majority of teenagers prefer purple to all other colors. Thus bright purple is quite effective for promotion of teenager’s products. Light purple suits good for feminine designs.
White: spirituality, goddess, peace, purity, simplicity, innocence.
White is very strong color. It can be used as a background color to highlight other colors. White can indicate simplicity with high-tech products and safety and cleanliness with medical products.
Black: power, sophistication, formality, elegance, wealth, mystery, fear, style.
Black can be extremely effective if used wisely. It creates sophisticated look and adds mystery. Great highlighter that can liven up other colors. But too much black can be depressing. Very popular color in design and photo web sites.
Silver/Grey: high tech, industrial, security, reliability, modesty.
Using silver or grey with other colors helps to create a high-tech look. Combined with gold and white it can be used to create a feeling of control and power.
Associations with colors
It’s interesting to know what colors we associate with different feelings. Knowing this will allow you to pick the most appropriate color scheme for your online shop and set the right tone. For example, if you’re planning to create an online store selling children’s toys, it’s better pick colors associated with fun, joy, cheerfulness and youth – orange, yellow.
If you’re selling women’s products – light pink, purple or green would suit better. There has already been many researches aimed to find the correlation between the colors and human subconscious emotions. What colors do we usually associate with trust, cheapness, high technology, reliability, courage, fear? The answer to this question you can find here . Picking the right color scheme for your online shop is a good practice, because your visitors’ will subconsciously try to reconcile the color with the message.
Online services for picking the right color scheme for your online shop
Making a color scheme for your online shop is not an easy task. After you have picked the appropriate colors, you still need to know how to combine them. If you don’t wish to puzzle over this matter too much you can use special online services, that can do this complicated work for you.
Hope this article was useful for you. Now you can experiment with your site, make it unique and eye-attractive with the help of right color schemes. Give your customers the opportunity not only to shop but enjoy visiting your online shop!
Good sells and bright experiences to everyone!