You’ve already done a great job creating your own online shop, working on it’s design and content. But there’s still one more important matter that bothers you. And that is – how to make your business more successful and profitable. How to attract more clients and have bigger sales?
The answer to these questions is short, but capacious – SEO. Its main aim is to make you website more visible in the search engines. Millions of people use search engines every day to look for different goods online. Following a few simple steps to improve SEO will enlarge your chances to appear on the pole position in the search engine results. Help your potential clients to find your shop among thousands of others!
In this article we will consider several easy steps for better SEO and bigger sales.
Steps for better SEO
1. Optimize keywords and titles
Keywords and titles are pieces of text that help search engines and site visitors to understand what kind of information site contains.
Title tag is the title of the page that will be also shown in Google search results. It should provide important information for user and encourage him to go to your site. It’s better to have title about 5-10 words (approximately 60 characters). Use different titles for every page/product with a clear and original summary. It’s also a good thing to include the name of your shop or brand in title.
To pick the relevant keywords you should first think what words customers would use to find your products online. For example, if you’re selling men’s shoes, the relevant keywords might be: men’s shoes, men’s sport shoes, men’s running shoes, boots for men, etc. You can also use Google Keyword Tool to find the most relevant keywords for your products.
2. Optimize URL as well
Try to avoid URLs that are too long or contain lots of numbers or symbols. Every page of your online shop should have intelligible name that also works as keyword for searching engines.
3. Use proper titles for product images
Many shop owners tend to overlook the importance of image titles and that’s bad. The only way for a search engine to analyze the content of the picture is to read its title. Title here also serves as important keyword for better SEO. Use titles like “white flowered blouse.jpeg” or “brown leather belt.jpeg” for proper images instead of “image1.jpeg” or “picture2.jpeg” and it will help to improve SEO.
4. Add new content
Try to add new content to your site regularly. It will show search engines that your shop is active and alive, which is important. For this purpose you can create CMS pages with lots of useful information about your company, terms of delivery, return policy, contact information etc. Avoid duplicating content. When two different URLs have similar content it’s no good for searching engines.
You can also start a blog and post there interesting articles. It’s a good way to add new content and, at the same time, get closer to your customers.
5. Place hyperlinks to your online shop
Placing hyperlinks to your shop on friendly sites will not only allow more users to find your shop online, but will also improve SEO. Search engines like hyperlinks. The more sites contain hypertext links leading to your pages, the better. So form partnerships, place your links on friendly sites and social networks and enjoy increase of traffic.
Those are a few simple steps for better SEO. With the help of these tips you can get better position in search engines results and attract more customers to your site. But this is only one half of the success. After you have attracted customers, you still have to encourage them to buy your products. So, how to make bigger sales on your online store?
Steps for bigger sales
1. Product reviews
Buying things online is often hard for many customers because they cannot see the product in real or touch it. That’s why they need something to persuade them to buy it. Something like others people positive opinion on this product. By adding product reviews you will encourage many customers to make a purchase.
2. Call to action
Some customers might still need an extra push to complete their buying. You can encourage them with the help of Call to Action statement or button. For example:
15% off today only!
Order now and save up to 10%!
Sale ends in 2 days!
Hot offer of the day!
Include Call to Action statement or button as much as possible throughout your shop. That’s a good practice to improve sales.
Following these simple tips you’ll be able to make your online business more profitable and successful. Step by step traffic will increase, as well as sales. You can use Google Analytics to check and analyze the amount of user visits to your site. Use different SEO methods to attract more clients every day and earn more!