You might not be aware or this, but color is a great tool of website designing. It can affect us on many psychological and physiological levels. People intuitively react to colors and associate them with different emotions and feelings. Picking the right color scheme for your online shop can set the right tone, stir up different emotions and stimulate users to make a purchase.
Wisely picked color scheme can have a good impact on your potential success. In this article I will try to give you a piece of advice how to get the positive effect by using the right color scheme. There will be no strict rules that you have to follow, though. It’s just some useful information to keep in mind. It’s not vital to know all the stuff about colors, but quite helpful and surely entertaining!
It usually takes only a few seconds for a visitor to make an instant opinion of a website. Site’s design is the first thing a person rates. If the colors on the site are too bright or too dull, too flashy or tasteless, the visitor might feel uncomfortable and will leave the site right away.
For a successful online business it’s recommended to choose colors that will attract visitors, make them feel welcome, comfortable, relaxed, and secure. The main rule here is that your online shop color scheme should reflect the product you sell. Before choosing the colors of your website it is better to get a basic understanding of color and its effects.